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    Welcome to KC-Logos Support Blog. Built for you when you need online support help. If you need to email us for help, you can do so at this link. (Note: We use Apache SpamAssassin™  and Akikmet mail and spam filters that identifies spam. It is an intelligent email filter that we have set up so please avoid trying to spam us.)

    The “WannaCry” computer virus infected thousands of computers worldwide this past weekend (May 12th 2017). A “Trojan Horse” virus, it maliciously gains access to computer systems, locking down and making inaccessible to you and others your private information and data, then requesting a financial payment for the release of same. This type of computer software attack is known as “Ransomware”. This free online course teaches you how to avoid the virus, but more importantly explains the concepts behind these attacks. It is believed by industry experts that these types of computer virus attacks are going to become more frequent. Whether you are an individual learner, or an employer or manager with an organisation of team of staff to protect, this free course will be of help to you in spreading awareness on how to protect against this malicious threat. As of 15th of May, around $50,000 worth of bitcoin has been paid to unknown ransomers. This free online course will […]

    In the world of logo design, a shape is never just a shape. In fact, the importance of shapes is one of the reasons that logo design is both an art and a science. The shapes you choose to make up your logo can make or break your brand. While the majority of your customers might not be aware of the psychological reactions they have to the shapes that make up their favorite logos, the effect is real. Shapes influence the way we think of brands and companies in dozens of subtle ways. Picking the right logo requires understanding the messages that shapes send and picking the best shapes to represent your brand. The Psychology of Shapes Let’s start by examining the psychology of shapes. Shapes play an important role in branding. If you doubt the truth of that statement, take a moment to think about how many logos you are able to recognize even without a company name – […]

    The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there’s nothing simple about creating effective logo shapes. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance – there are some powerful psychological forces at work. In this article we’ll take a look at how the informed use of shapes can be used to give your logo the desired resonance. How humans view logo shapes Our subconscious minds respond in different ways to different logo shapes. Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand. Think, for example, of the Nike Swoosh: the combination of curves ending in a sharp point offers a […]

    The world of web design has changed quite a bit over the years and continues to evolve as mobile-friendly design becomes more of the rule rather than the exception. When it comes to choosing the right layout for your website, there are a number of factors to keep in mind including style, typography, imagery, user experience, performance and online ranking just to name a few. It used to be that sites were built with fixed dimensions – that were meant to be viewed on a desktop screen only. Now there are variations based off this original idea to make room for the influx of mobile users. Your users are demanding to view your site – not only on a computer screen – but on a tablet or a mobile phone. As a result, three popular considerations for web page layout are: responsive, adaptive, and fluid design. While each of these web designs has similar features, they each have their sets of pros and cons. Defining The Different Design […]

    Nature 01. Fresh & Bright Photo credit: Flickr/u2tryololo Fresh greenery and colorful blossoms make springtime a welcome sight after a long winter. This color palette features bright shades of green and coral that will make your design pop. These types of colors might be used for a spring- or summer-season event poster or perhaps an advertisement that wants to come across as fresh and youthful. 02. Subdued & Professional Photo credit: Flickr/Vincent D’Amico Red and blue are some of the most common colors that businesses use for branding, and for good reason. Red says “confident and powerful,” while blue says “calming and trustworthy.” This palette offers a little bit of both, with slightly desaturated shades that aren’t overpowering. To the conservative blue and gray hues, the brick red shade adds a burst of extra color that is still professional. This would work well in any corporate context or for a more “serious” design project. 03. Dark & Earthy Photo credit: […]